According to China Child Safety Seat Market Report,
2014 (http://www.acutemarketreports.com/report/child-safety-seat-market) issued by SinoMarketInsight, the demand for child safety seats in China
will post a CAGR of 68% during 2014-2017 and is expected to hit 8 million sets
in 2017, as it is projected.
Compared with developed countries, the Chinese child
safety seat market is still in its infancy, small in scale and immature in
industrial development. Even so, China’s consumption of child safety seats
witnessed a surge in 2013, flying as high as 100% over 2012.
At present, Shanghai, Shandong and Shenzhen have taken
the lead in releasing local laws and regulations in which it is specified that
children under 4 years are forced to use safety seats. Meanwhile, China
Automotive Technology & Research Center, together with Zhejiang Longsheng
Auto Parts Co Ltd and other enterprises are calling upon the government sector
should introduce national laws and regulations. In the future, with the
increasing consumer awareness of in-car safety for children and regulatory
constraints, China’s child safety seat market is expected to grow
significantly.
Many domestic brands and a large number of brands
from Europe, USA, Japan and S. Korea are distributed in China’s child safety
seat market, showing relatively low concentration and keen competition.
Home-made brands prevail by low price while the imported ones are superior in
quality. The sales statistics of child safety seat from Taobao show that
homemade LUTULE and Ganen with the price advantage are the two best-selling
brands, followed by imported KIDDY, CONCORD and Britax, respectively, whose
child safety seats are all priced above RMB2,000.
In China, most cars have been equipped with standard
child seat interfaces, in which ISO FIX enjoys the most popularity, while LATCH
interface is adopted by Chevrolet, Hyundai and some other automakers.
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